Our success is not only due to the quality of our work. It’s down to attitude, our approach and the way we treat our customers. Our core values define who we are as an organisation and how we want to be remembered.

Passionate
We act with energy and conviction to make our products the best they can be. That means finding the best ingredients for the right prices and bringing great quality products to market at a price that is accessible to everyone.

Trusted
While we like to share our knowledge and experience, we listen hard to understand your business and needs. We build long term relationships with customers and work together to bring exclusive and own brand ranges to life.

Honest
We are against animal testing and none of our cosmetic products are tested on animals.
We are committed to reducing our environmental impact. We use recyclable material wherever possible and seek ways to minimise the amount of packaging we use. We don’t cut corners. Our distribution centre is MHRA licenced, our products are stringently tested before being brought to market and our production facilities all conform to European quality and ethical standards.

Brave
Innovation is at our core. We are not comfortable to sit on our laurels; we like to challenge the way things are done. Developing new ideas and making bold decisions keeps us fresh and relevant.